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Submitted by: Jim K
Some believe that the online market is more competitive than the conventional market. The basic premise behind this belief is the fact that the online market provides an equal playfield where the small businesses are as competitive as the large enterprises. Therefore, it is imperative that a business resort to the best digital marketing strategies for success in the online world.
There are very few businesses that have the resources to manage and run digital marketing on their own, especially in a city like Dubai. Most of the businesses avail digital marketing services from an agency that manages all the online marketing process. The lines below discuss the 5 major digital marketing services that a genuine online marketing agency provides.
Search Engine Optimization:
SEO is the most primitive service offered by online marketing agencies. The objective of SEO is to make sure that the website of the business ranks as high as possible in the search results against a particular keyword. In this regard, the agency adopts various steps and procedures, starting from keyword analysis, to link building and so on. The higher the ranking of a website in search results, more the visibility and greater traffic to the website. Greater traffic means greater chance of conversion and increased profit for the business.
Pay-per-Click Marketing:
Other than SEO the other way of increasing the visibility of business in search result is Pay-per-Click (PPC) marketing. SEO is organic way of increasing traffic, whereas PPC is the inorganic way of increasing traffic in which the business has to spend on advertising to increase traffic. The agency would do a keyword analysis for the business and after selection of respective keywords, depending upon the budget of the business; it would bid on the respective keywords to get an advertising space in the search engine results. Effective PPC can bring greater traffic to the business by spending the minimum cost.
Social Media Optimization:
Besides increasing the visibility of business in the search engine results, another platform on which its visibility is increased by a digital marketing agency in Dubai is social media. Like search engine, the daily users of social media platforms are also in millions, making them a potential market for businesses. With social media optimization, the digital marketing agency makes sure that the presence of business on all the social media platforms like, Facebook, G+, Twitter and so on gets noticed and customers can find business and its promotions on these platforms. This way, customers constantly keep in touch with the business, which translates into a stronger relationship and easy advertising for the business.
Content Marketing:
For businesses that tend to do rest of the marketing on their own, a digital marketing agency can provide content marketing services. Content generation and content marketing is one of the crucial components of online marketing. A digital marketing agency can help a business in this regard by developing content and assisting in its marketing.
Email Marketing:
Email marketing is one of the most conventional ways of online marketing and has been utilized by businesses for long. The digital marketing services providers have a long database of emails of target audience and for business; they can shoot out emails to those target customers providing greater leads to the business.
Conclusion:
In short, the aforementioned are the most important and most commonly offered services by a digital marketing firm. You as a business must make sure that you select the service provider after thorough market research and portfolio analysis for best results.
About the Author: Jim Kane has 35 years experience of international business development in over 40 countries. During this time he helped hundreds of businesses with their marketing strategies and growth plans. Digital SPS is the digital marketing arm of Strategic Partnership Solutions (SPS). Visit Digital SPS for Digital Marketing Dubai:
digitalsps.com/
Source:
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